Disconnecting to Reconnect: 3 Lessons for the New “Brand” Manager.

electricity

It's been almost 2 months since my last blog post and I know you "should" be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was ...

The 3 Phases of Digital Branding: Phase One- Get to the Core!

batmanOftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]

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Brands That Are Thankful Are Brands That Are Still Alive: A Few Ways That Brands Should Give Thanks

TurkeyCartoonI have a motto in my house: “Before we recieve, we give thanks.” That’s it. Plain and simple. It drives my wife nuts, but the commercialization of the Holiday season drives me nuts! I mean, come on! Christmas music at the beginning of November! I haven’t got over my candy high from Halloween! Okay. Enough [...]

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This is Why Phillips is Still One of the Strongest Brands Out there!

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What Mini Elvis Taught Me About Branding

minivegasThe 2009 Blogworld and New Media Expo was an amazing experience. From everyone I met, to listening to the Jermaine Dupri set at that Prive, I couldn’t have asked for a better time.

My greatest experience was kicking it with Mini Elvis at the Pepermill. So what does a midget dressed up as Elvis have to [...]

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Social Marketing Compass by Brian Solis and JESS3

As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy.

Social Marketing Compass by Brian Solis and JESS3

Originally uploaded by b_d_solis

If you haven’t already, check this innovative marketing tool out for your brand.

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Brand Visualization: It Really Does Matter

brand-dataI know that your brand isn’t your logo, but looking good does matter in branding. Same foes with how you present your data. I ran across this on Cool Hunting. It’s a news aggregator but the way it presents information is absolutely fascinating to me.

With all the talk about strategy, data and trending, brand need [...]

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