Are you Listening or Are You Doing All the Talking?

Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.






There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the brands job create the story that people want to talk about.






Ladies, have you ever gone to the bar or a party and met the guy that told one of your girlfriends he was a doctor and the other friend that he owned his own business, and so on and so on? Pretty soon, it catches up with him and people are wondering what the heck does this guy do!






I think the wolfticket of social media is for brands to go out and create all these conversations without consistency, strategy and approach. The result? They become the guy in the bar confusing their constituents and actually devaluing their brand in the process leading to lower sales and decreased market share.






If you take a closer look and really examine the Conversation Prism, the brand is at the center and it has used it’s core business competency to create and stimulate conversation. That’s the key.






Unfortunately, brands are caught in the tactic rather than the strategy because Social Media is THE party to be in right now. The vast array of tools and the rate they appear in the market can make your head spin, but if you stimulate conversation about your brand using these tools, you won’t be the guy talking about yourself all the time, you’ll become the guy people ARE talking about. It’s easier to listen that way and manage the conversation.