Comments on: EURO Cup Final: US Brands Eyes Closed when the World was Watching. http://www.brandlessons.com/brand-development/euro-cup-final-us-brands-eyes-closed-when-the-world-was-watching/ Putting the Human Element Back into Branding Mon, 20 Jun 2011 17:18:12 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Kevin Donners http://www.brandlessons.com/brand-development/euro-cup-final-us-brands-eyes-closed-when-the-world-was-watching/comment-page-1/#comment-23 Kevin Donners Mon, 30 Jun 2008 06:43:38 +0000 http://www.brandlessons.com/?p=32#comment-23 I think you are missing the point. Most of the profits that these corporations net in are increasingly from foreign markets, not U.S. markets. Nike was the big winner though, the raked it in on all fronts. For example, Nike sponsored the players for the Spanish team where as Adidas sponsored the team. http://www.divinitymetrics.com/blog/2008/06/29/spain-wins-and-nike-gains-from-euro-2008/ The trojan horse of sorts marketing play has even spilled online to viral video and clearly the U.S. is watching. I think you are missing the point. Most of the profits that these corporations net in are increasingly from foreign markets, not U.S. markets. Nike was the big winner though, the raked it in on all fronts. For example, Nike sponsored the players for the Spanish team where as Adidas sponsored the team.

http://www.divinitymetrics.com/blog/2008/06/29/spain-wins-and-nike-gains-from-euro-2008/

The trojan horse of sorts marketing play has even spilled online to viral video and clearly the U.S. is watching.

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