Comments on: It’s Not Personal. It’s Business: A Brand’s Dumbest Mantra http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/ Putting the Human Element Back into Branding Mon, 20 Jun 2011 17:18:12 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Patrick Bowen http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/comment-page-1/#comment-24 Patrick Bowen Wed, 06 Aug 2008 18:40:03 +0000 http://www.lifeisauthentic.com/?p=28#comment-24 WOW! My wife and I did almost the same thing. We did our homework found 3 models of cars we liked and went to every dealership. I left my card with my cellphone number and said "Call me by Monday with your best offer for car blank." One dealer wouldn't talk numbers at all. He kept telling us, "We really want to make sure the car is right for you. Take it for another drive." No sir, I know you have one car I want, if you want the sale all you have to do is be the best price. When I handed my card to him and said call by Monday his manager said "I won't call you. Dan can call if he wants, but not me." Are you too stupid to finish the sale? Your manager just messed it all up. Don't be rude, we walked. They were playing the "Get the best price and we'll beat it." When will people learn that consumers don't need to do all the bargaining and then come back to have it beat. You do the numbers. You're the expert and give me the price you are willing to sell at. Maybe you'll get the sale, but certainly not if you try to play me like an ignorant consumer. WOW! My wife and I did almost the same thing. We did our homework found 3 models of cars we liked and went to every dealership. I left my card with my cellphone number and said “Call me by Monday with your best offer for car blank.”

One dealer wouldn’t talk numbers at all. He kept telling us, “We really want to make sure the car is right for you. Take it for another drive.” No sir, I know you have one car I want, if you want the sale all you have to do is be the best price. When I handed my card to him and said call by Monday his manager said “I won’t call you. Dan can call if he wants, but not me.” Are you too stupid to finish the sale? Your manager just messed it all up. Don’t be rude, we walked.

They were playing the “Get the best price and we’ll beat it.” When will people learn that consumers don’t need to do all the bargaining and then come back to have it beat. You do the numbers. You’re the expert and give me the price you are willing to sell at. Maybe you’ll get the sale, but certainly not if you try to play me like an ignorant consumer.

]]> By: helmsman http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/comment-page-1/#comment-12 helmsman Fri, 30 May 2008 14:02:34 +0000 http://www.lifeisauthentic.com/?p=28#comment-12 The problem with that industry is that the best salesman are usually the best manipulators. "It's not personal..." is what a guy like that says to assuage the guilt he feels for ripping people off. The problem with that industry is that the best salesman are usually the best manipulators. “It’s not personal…” is what a guy like that says to assuage the guilt he feels for ripping people off.

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