It’s Not What You Know, but WHO Your Brand Knows.

Is there such a thing as a brand network? Yes. But not the type that you’re thinking of. A brand network CAN be considered as a conglomerate of a company’s successful brands. However, there’s a new trend in networking that will change the definition of what it means to have a network.






I spent about 30 minutes today talking to a good friend of mine Jonathan Moore. He works for the top (I think) motion graphics house in the U.S., 2Advanced.com. He also freelances as New Ezra. I really value his opinion and I look up to him as a designer. His work has inspired me over the years and I hope our friendship continues to blossom. What I like about talking to him is that every pointer and conversation gives me fuel to help our company brand. This is what having a brand network means. It means having people in your network that inspire the advancement of your brand. Their presence, opinions, pointers, and work always pour gas on the fire of your brand.






Lesson: I know this is a stretch for most of you brand managers, but you cannot deny the power of a brand network. You wouldn’t deny the influence and impact of your own personal network, but it’s imperative to understand the power of people, companies, and industries that inspire and enhance your brand. A fun design mantra is “Knowing how to hide your sources.” Well a good brand mantra is knowing how to UTILIZE your sources.