These are just a few helpful resources and links to help gain some new perspective on branding and the power of today’s consumer. I have plenty more, but I think this make a good start.
Micro Pulse: How small touches in social media impact the heartbeat of your brand.
View more documents from Chris Wilson.
Brandculture Brand Touchpoint Differentiering
View more documents from Thomas Stack.
Branding, Trust and the Empowered Consumer
View more presentations from Eric Weaver.
Online Personal Branding – ESessions
View more documents from Stijn Zeeman.
Be Brands Live Invitation
View more documents from Robyn Nelson.
Context, Value & The New Marketing Economy
View more documents from Helge Tennø.
