http://www.brandlessons.com Putting the Human Element Back into Branding Wed, 23 Jun 2010 15:24:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/ http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/#comments Wed, 23 Jun 2010 15:22:23 +0000 Kevin Williams http://www.brandlessons.com/?p=481 I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology. Here’s the setup: (Source: Wikipedia) “These are the players, with or without a scorecard. In one corner, a machine; in the other, one Wallace V. Whipple: man. And [...]]]> http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/feed/ 1 http://www.brandlessons.com/brand-development/brand-definition-vs-brand-validation-a-perfect-symphony-when-in-harmony/ http://www.brandlessons.com/brand-development/brand-definition-vs-brand-validation-a-perfect-symphony-when-in-harmony/#comments Wed, 05 May 2010 20:29:25 +0000 Kevin Williams http://www.brandlessons.com/?p=436 When people ask me what I do, I often reply with my title. But it’s really not what I do. If I can define myself in any way (besides the Batman of Brand Strategy), I would say I’m a “Bridge Builder”. So obviously, that opened up a can of worms. The last 60 days I’ve been [...]]]> http://www.brandlessons.com/brand-development/brand-definition-vs-brand-validation-a-perfect-symphony-when-in-harmony/feed/ 1 http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/ http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/#comments Fri, 26 Feb 2010 17:07:41 +0000 Kevin Williams http://www.brandlessons.com/?p=414 I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo. As most [...]]]> http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/feed/ 0 http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/ http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/#comments Mon, 08 Feb 2010 23:09:46 +0000 Kevin Williams http://www.brandlessons.com/?p=387 It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]]]> http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/feed/ 0 http://www.brandlessons.com/brand-development/the-3-phases-of-digital-branding-phase-one-get-to-the-core/ http://www.brandlessons.com/brand-development/the-3-phases-of-digital-branding-phase-one-get-to-the-core/#comments Mon, 14 Dec 2009 14:45:33 +0000 Kevin Williams http://www.brandlessons.com/?p=368 Oftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]]]> http://www.brandlessons.com/brand-development/the-3-phases-of-digital-branding-phase-one-get-to-the-core/feed/ 0 http://www.brandlessons.com/brand-development/brands-that-are-thankful-are-brands-that-are-still-alive-a-few-ways-that-brands-can-give-thanks/ http://www.brandlessons.com/brand-development/brands-that-are-thankful-are-brands-that-are-still-alive-a-few-ways-that-brands-can-give-thanks/#comments Wed, 25 Nov 2009 01:00:42 +0000 http://www.brandlessons.com/?p=355 I have a motto in my house: “Before we recieve, we give thanks.” That’s it. Plain and simple. It drives my wife nuts, but the commercialization of the Holiday season drives me nuts! I mean, come on! Christmas music at the beginning of November! I haven’t got over my candy high from Halloween! Okay. Enough [...]]]> http://www.brandlessons.com/brand-development/brands-that-are-thankful-are-brands-that-are-still-alive-a-few-ways-that-brands-can-give-thanks/feed/ 0 http://www.brandlessons.com/brand-development/this-is-why-phillips-is-still-one-of-the-strongest-brands-out-there/ http://www.brandlessons.com/brand-development/this-is-why-phillips-is-still-one-of-the-strongest-brands-out-there/#comments Thu, 12 Nov 2009 16:03:32 +0000 Kevin Williams http://www.brandlessons.com/brand-development/this-is-why-phillips-is-still-one-of-the-strongest-brands-out-there/ ]]> http://www.brandlessons.com/brand-development/this-is-why-phillips-is-still-one-of-the-strongest-brands-out-there/feed/ 0