Category Archives: Branding

Brand development, brand design, brand position, personal brand

What Mini Elvis Taught Me About Branding

minivegas

The 2009 Blogworld and New Media Expo was an amazing experience. From everyone I met, to listening to the Jermaine Dupri set at that Prive, I couldn’t have asked for a better time.
My greatest experience was kicking it with Mini Elvis at the Pepermill. So what does a midget dressed up as Elvis have to [...]

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Social Marketing Compass by Brian Solis and JESS3

As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy.

Social Marketing Compass by Brian Solis and JESS3

Originally uploaded by b_d_solis

If you haven’t already, check this innovative marketing tool out for your brand.

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Brand Visualization: It Really Does Matter

brand-data

I know that your brand isn’t your logo, but looking good does matter in branding. Same foes with how you present your data. I ran across this on Cool Hunting. It’s a news aggregator but the way it presents information is absolutely fascinating to me.
With all the talk about strategy, data and trending, brand need [...]

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2 Reasons Why the Brand Remix is Important

iron_mickey

I’ve spent over two weeks reading all I can about this story. My 3 year-old is beside himself! And as comic book guy and Disney dad, I think this could point in the right direction. Somewhat. Just in case you live under a rock somewhere, Disney bought the Marvel franchise for $4 billion. That’s right [...]

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The 6 M’s of a Social Media Brand Strategy

NYC

Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]

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Collecting vs. Connecting: What the Heck are Brands Doing?

comic-book

You know it’s funny how things can catch you off guard. I was watching Arthur with my kids the other morning, and a part of the show struck me like bunk mate with a sock full of rocks! One of the girls had a massive doll collection and the friend she invited over had only [...]

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Are you Listening or Are You Doing All the Talking?

smconversation

Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.

There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]

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