Tag Archive: brand building

These Days, Everyone Has a Utility Belt

brand utility belt

I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo.
As most [...]

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Disconnecting to Reconnect: 3 Lessons for the New “Brand” Manager.

electricity

It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]

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Are you Listening or Are You Doing All the Talking?

smconversation

Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.

There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]

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It’s Not Personal. It’s Business: A Brand’s Dumbest Mantra

salesman

My wife and I are expecting our third child, so needless to say, we started minivan shopping. As reluctant as we both were, we decided that this was the best option for accessibility, cost, and space. After a very detailed option summary we decided on the Nissan Quest. We figured Memorial Day weekend would be [...]

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Are You in Personal Branding Prison?

prison

Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over.

Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, [...]

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