http://www.brandlessons.com Putting the Human Element Back into Branding Wed, 23 Jun 2010 15:24:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/ http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/#comments Wed, 23 Jun 2010 15:22:23 +0000 Kevin Williams http://www.brandlessons.com/?p=481 I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology. Here’s the setup: (Source: Wikipedia) “These are the players, with or without a scorecard. In one corner, a machine; in the other, one Wallace V. Whipple: man. And [...]]]> http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/feed/ 1 http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/ http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/#comments Fri, 26 Feb 2010 17:07:41 +0000 Kevin Williams http://www.brandlessons.com/?p=414 I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo. As most [...]]]> http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/feed/ 0 http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/ http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/#comments Mon, 08 Feb 2010 23:09:46 +0000 Kevin Williams http://www.brandlessons.com/?p=387 It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]]]> http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/feed/ 0 http://www.brandlessons.com/brand-development/are-you-listening-or-are-you-doing-all-the-talking/ http://www.brandlessons.com/brand-development/are-you-listening-or-are-you-doing-all-the-talking/#comments Fri, 14 Aug 2009 16:05:48 +0000 Kevin Williams http://www.brandlessons.com/?p=127 Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now. There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]]]> http://www.brandlessons.com/brand-development/are-you-listening-or-are-you-doing-all-the-talking/feed/ 0 http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/ http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/#comments Thu, 29 May 2008 20:36:55 +0000 Kevin Williams http://www.lifeisauthentic.com/?p=28 My wife and I are expecting our third child, so needless to say, we started minivan shopping. As reluctant as we both were, we decided that this was the best option for accessibility, cost, and space. After a very detailed option summary we decided on the Nissan Quest. We figured Memorial Day weekend would be [...]]]> http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/feed/ 2 http://www.brandlessons.com/brand-development/are-you-in-personal-branding-prison/ http://www.brandlessons.com/brand-development/are-you-in-personal-branding-prison/#comments Tue, 13 May 2008 15:41:30 +0000 Kevin Williams http://www.lifeisauthentic.com/?p=25 Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over. Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, [...]]]> http://www.brandlessons.com/brand-development/are-you-in-personal-branding-prison/feed/ 0