Tag Archive: brand extension

Disconnecting to Reconnect: 3 Lessons for the New “Brand” Manager.

electricity

It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]

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Are you Listening or Are You Doing All the Talking?

smconversation

Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.

There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]

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