Tag Archive: brand opportunity

Wallace V. Whipple Just Destroyed Your Brand Relationship

I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology.
Here’s the setup:
(Source: Wikipedia)
“These are the players, with or without a scorecard. In one corner, a machine; in the other, one Wallace V. Whipple: man. And [...]

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These Days, Everyone Has a Utility Belt

brand utility belt

I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo.
As most [...]

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EURO Cup Final: US Brands Eyes Closed when the World was Watching.

euro

I find it funny after watching Spain defeat Germany in the EURO Cup Final, that along the sidelines, you can view about 12 major US brand advertisements. Why? I have no idea really. Understandably, US brands are very powerful overseas. It seems like Europeans have always been drawn to Western folklore. However, the folklore is [...]

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