http://www.brandlessons.com Putting the Human Element Back into Branding Wed, 23 Jun 2010 15:24:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/ http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/#comments Wed, 23 Jun 2010 15:22:23 +0000 Kevin Williams http://www.brandlessons.com/?p=481 I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology. Here’s the setup: (Source: Wikipedia) “These are the players, with or without a scorecard. In one corner, a machine; in the other, one Wallace V. Whipple: man. And [...]]]> http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/feed/ 1 http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/ http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/#comments Fri, 26 Feb 2010 17:07:41 +0000 Kevin Williams http://www.brandlessons.com/?p=414 I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo. As most [...]]]> http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/feed/ 0 http://www.brandlessons.com/brand-development/euro-cup-final-us-brands-eyes-closed-when-the-world-was-watching/ http://www.brandlessons.com/brand-development/euro-cup-final-us-brands-eyes-closed-when-the-world-was-watching/#comments Sun, 29 Jun 2008 21:32:22 +0000 Kevin Williams http://www.brandlessons.com/?p=32 I find it funny after watching Spain defeat Germany in the EURO Cup Final, that along the sidelines, you can view about 12 major US brand advertisements. Why? I have no idea really. Understandably, US brands are very powerful overseas. It seems like Europeans have always been drawn to Western folklore. However, the folklore is [...]]]> http://www.brandlessons.com/brand-development/euro-cup-final-us-brands-eyes-closed-when-the-world-was-watching/feed/ 1