http://www.brandlessons.com Putting the Human Element Back into Branding Wed, 23 Jun 2010 15:24:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.brandlessons.com/brand-development/the-6-ms-of-a-social-media-brand-strategy/ http://www.brandlessons.com/brand-development/the-6-ms-of-a-social-media-brand-strategy/#comments Tue, 01 Sep 2009 02:31:41 +0000 Kevin Williams http://www.brandlessons.com/?p=165 Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector. During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]]]> http://www.brandlessons.com/brand-development/the-6-ms-of-a-social-media-brand-strategy/feed/ 1 http://www.brandlessons.com/brand-development/just-tell-me-the-truth-man/ http://www.brandlessons.com/brand-development/just-tell-me-the-truth-man/#comments Thu, 10 Jul 2008 18:29:40 +0000 Kevin Williams http://www.brandlessons.com/?p=35 As most new dads do, I spend my evenings watching movies and changing diapers. One of the movies delivered to my home by my entertainment “pimps” at Netflix was Talk to Me. This is one the best movies I have see all year. It starred Don Cheadle and told the story of famous Washington DC [...]]]> http://www.brandlessons.com/brand-development/just-tell-me-the-truth-man/feed/ 1 http://www.brandlessons.com/brand-development/tsa-an-inconvenient-truth/ http://www.brandlessons.com/brand-development/tsa-an-inconvenient-truth/#comments Wed, 07 May 2008 16:00:13 +0000 Kevin Williams http://www.lifeisauthentic.com/?p=20 I had to fly to New York this today. Very exciting trip. The is the first time I’ve flown commercial in over two years. Why two years? I detest the hassle of security checkpoints and baggage checks. Trust me, I’m no jet setter. Kids make you stay at home. Laptop? Check. Boarding Pass? Check. Itinerary? Check. [...]]]> http://www.brandlessons.com/brand-development/tsa-an-inconvenient-truth/feed/ 1 http://www.brandlessons.com/brand-development/seths-blog-avoiding-the-passion-pop-gulf/ http://www.brandlessons.com/brand-development/seths-blog-avoiding-the-passion-pop-gulf/#comments Tue, 06 May 2008 02:50:48 +0000 Kevin Williams http://www.lifeisauthentic.com/?p=18 “Most modern businesses start out in a niche market. It’s the only way to get off the ground. But as that business grows we must think about who are real audience is and who we want it to be.” This is often the toughest part about marketing a business or a cause. How can we be [...]]]> http://www.brandlessons.com/brand-development/seths-blog-avoiding-the-passion-pop-gulf/feed/ 0