I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology.
Here’s the setup:
(Source: Wikipedia)
“These are the players, with or without a scorecard. In one corner, a machine; in the other, one Wallace V. Whipple: man. And [...]
When people ask me what I do, I often reply with my title. But it’s really not what I do. If I can define myself in any way (besides the Batman of Brand Strategy), I would say I’m a “Bridge Builder”. So obviously, that opened up a can of worms.
The last 60 days I’ve been [...]
It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]
Oftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]
The 2009 Blogworld and New Media Expo was an amazing experience. From everyone I met, to listening to the Jermaine Dupri set at that Prive, I couldn’t have asked for a better time.
My greatest experience was kicking it with Mini Elvis at the Pepermill. So what does a midget dressed up as Elvis have to [...]
Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]
Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.
There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]
