It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]
Oftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]
The 2009 Blogworld and New Media Expo was an amazing experience. From everyone I met, to listening to the Jermaine Dupri set at that Prive, I couldn’t have asked for a better time.
My greatest experience was kicking it with Mini Elvis at the Pepermill. So what does a midget dressed up as Elvis have to [...]
Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]
Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.
There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]
“Most modern businesses start out in a niche market. It’s the only way to get off the ground. But as that business grows we must think about who are real audience is and who we want it to be.”
This is often the toughest part about marketing a business or a cause. How can we be [...]
