Tag Archive: brand synergy

These Days, Everyone Has a Utility Belt

brand utility belt

I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo.
As most [...]

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Collecting vs. Connecting: What the Heck are Brands Doing?

comic-book

You know it’s funny how things can catch you off guard. I was watching Arthur with my kids the other morning, and a part of the show struck me like bunk mate with a sock full of rocks! One of the girls had a massive doll collection and the friend she invited over had only [...]

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Are you Listening or Are You Doing All the Talking?

smconversation

Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now.

There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]

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