http://www.brandlessons.com Putting the Human Element Back into Branding Wed, 23 Jun 2010 15:24:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/ http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/#comments Wed, 23 Jun 2010 15:22:23 +0000 Kevin Williams http://www.brandlessons.com/?p=481 I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology. Here’s the setup: (Source: Wikipedia) “These are the players, with or without a scorecard. In one corner, a machine; in the other, one Wallace V. Whipple: man. And [...]]]> http://www.brandlessons.com/brand-development/wallace-v-whipple-just-destroyed-your-brand-relationship/feed/ 1 http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/ http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/#comments Fri, 26 Feb 2010 17:07:41 +0000 Kevin Williams http://www.brandlessons.com/?p=414 I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo. As most [...]]]> http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/feed/ 0 http://www.brandlessons.com/brand-development/collecting-vs-connecting-what-the-heck-are-brands-doing/ http://www.brandlessons.com/brand-development/collecting-vs-connecting-what-the-heck-are-brands-doing/#comments Tue, 25 Aug 2009 03:26:44 +0000 Kevin Williams http://www.brandlessons.com/?p=156 You know it’s funny how things can catch you off guard. I was watching Arthur with my kids the other morning, and a part of the show struck me like bunk mate with a sock full of rocks! One of the girls had a massive doll collection and the friend she invited over had only [...]]]> http://www.brandlessons.com/brand-development/collecting-vs-connecting-what-the-heck-are-brands-doing/feed/ 0 http://www.brandlessons.com/brand-development/are-you-listening-or-are-you-doing-all-the-talking/ http://www.brandlessons.com/brand-development/are-you-listening-or-are-you-doing-all-the-talking/#comments Fri, 14 Aug 2009 16:05:48 +0000 Kevin Williams http://www.brandlessons.com/?p=127 Honestly, I love the Conversation Prism. I think it’s one of the most innovative marketing tools to come out in years. And if you haven’t purchased your poster yet, do so now. There’s a misperception though. I believe the whole goal is not for brands to go out and have all these conversations, but it’s the [...]]]> http://www.brandlessons.com/brand-development/are-you-listening-or-are-you-doing-all-the-talking/feed/ 0