When people ask me what I do, I often reply with my title. But it’s really not what I do. If I can define myself in any way (besides the Batman of Brand Strategy), I would say I’m a “Bridge Builder”. So obviously, that opened up a can of worms.
The last 60 days I’ve been [...]
I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo.
As most [...]
It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]
Oftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]
As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy.
Social Marketing Compass by Brian Solis and JESS3
Originally uploaded by b_d_solis
If you haven’t already, check this innovative marketing tool out for your brand.
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I know that your brand isn’t your logo, but looking good does matter in branding. Same foes with how you present your data. I ran across this on Cool Hunting. It’s a news aggregator but the way it presents information is absolutely fascinating to me.
With all the talk about strategy, data and trending, brand need [...]
I’ve spent over two weeks reading all I can about this story. My 3 year-old is beside himself! And as comic book guy and Disney dad, I think this could point in the right direction. Somewhat. Just in case you live under a rock somewhere, Disney bought the Marvel franchise for $4 billion. That’s right [...]
