Tag Archive: branding

These Days, Everyone Has a Utility Belt

brand utility belt

I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo.
As most [...]

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Disconnecting to Reconnect: 3 Lessons for the New “Brand” Manager.

electricity

It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]

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The 3 Phases of Digital Branding: Phase One- Get to the Core!

batman

Oftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]

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Social Marketing Compass by Brian Solis and JESS3

As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy.

Social Marketing Compass by Brian Solis and JESS3

Originally uploaded by b_d_solis

If you haven’t already, check this innovative marketing tool out for your brand.

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Brand Visualization: It Really Does Matter

brand-data

I know that your brand isn’t your logo, but looking good does matter in branding. Same foes with how you present your data. I ran across this on Cool Hunting. It’s a news aggregator but the way it presents information is absolutely fascinating to me.
With all the talk about strategy, data and trending, brand need [...]

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2 Reasons Why the Brand Remix is Important

iron_mickey

I’ve spent over two weeks reading all I can about this story. My 3 year-old is beside himself! And as comic book guy and Disney dad, I think this could point in the right direction. Somewhat. Just in case you live under a rock somewhere, Disney bought the Marvel franchise for $4 billion. That’s right [...]

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The 6 M’s of a Social Media Brand Strategy

NYC

Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]

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