http://www.brandlessons.com Putting the Human Element Back into Branding Wed, 23 Jun 2010 15:24:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.brandlessons.com/brand-development/brand-definition-vs-brand-validation-a-perfect-symphony-when-in-harmony/ http://www.brandlessons.com/brand-development/brand-definition-vs-brand-validation-a-perfect-symphony-when-in-harmony/#comments Wed, 05 May 2010 20:29:25 +0000 Kevin Williams http://www.brandlessons.com/?p=436 When people ask me what I do, I often reply with my title. But it’s really not what I do. If I can define myself in any way (besides the Batman of Brand Strategy), I would say I’m a “Bridge Builder”. So obviously, that opened up a can of worms. The last 60 days I’ve been [...]]]> http://www.brandlessons.com/brand-development/brand-definition-vs-brand-validation-a-perfect-symphony-when-in-harmony/feed/ 1 http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/ http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/#comments Fri, 26 Feb 2010 17:07:41 +0000 Kevin Williams http://www.brandlessons.com/?p=414 I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo. As most [...]]]> http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/feed/ 0 http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/ http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/#comments Mon, 08 Feb 2010 23:09:46 +0000 Kevin Williams http://www.brandlessons.com/?p=387 It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]]]> http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/feed/ 0 http://www.brandlessons.com/brand-development/the-3-phases-of-digital-branding-phase-one-get-to-the-core/ http://www.brandlessons.com/brand-development/the-3-phases-of-digital-branding-phase-one-get-to-the-core/#comments Mon, 14 Dec 2009 14:45:33 +0000 Kevin Williams http://www.brandlessons.com/?p=368 Oftentimes we run across avenues in our professional lives that lead us to accurately define our roles. Mine? I would consider myself a digital brand evangelist. I got my start designing websites and moved onto to creative direction and then brand management. This is the role that has been naturally carved for me. I didn’t [...]]]> http://www.brandlessons.com/brand-development/the-3-phases-of-digital-branding-phase-one-get-to-the-core/feed/ 0 http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/ http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/#comments Thu, 08 Oct 2009 18:38:58 +0000 Kevin Williams http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/ As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy. Social Marketing Compass by Brian Solis and JESS3 Originally uploaded by b_d_solis If you haven’t already, check this innovative marketing tool out for your brand. ]]> http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/feed/ 0 http://www.brandlessons.com/brand-development/brand-visualization-it-really-does-matter/ http://www.brandlessons.com/brand-development/brand-visualization-it-really-does-matter/#comments Thu, 01 Oct 2009 22:31:01 +0000 Kevin Williams http://www.brandlessons.com/?p=243 I know that your brand isn’t your logo, but looking good does matter in branding. Same foes with how you present your data. I ran across this on Cool Hunting. It’s a news aggregator but the way it presents information is absolutely fascinating to me. With all the talk about strategy, data and trending, brand need [...]]]> http://www.brandlessons.com/brand-development/brand-visualization-it-really-does-matter/feed/ 0 http://www.brandlessons.com/brand-development/2-reasons-why-the-brand-remix-is-important/ http://www.brandlessons.com/brand-development/2-reasons-why-the-brand-remix-is-important/#comments Mon, 14 Sep 2009 22:28:17 +0000 Kevin Williams http://www.brandlessons.com/?p=220 I’ve spent over two weeks reading all I can about this story. My 3 year-old is beside himself! And as comic book guy and Disney dad, I think this could point in the right direction. Somewhat. Just in case you live under a rock somewhere, Disney bought the Marvel franchise for $4 billion. That’s right [...]]]> http://www.brandlessons.com/brand-development/2-reasons-why-the-brand-remix-is-important/feed/ 0