Tag Archive: branding

The 6 M’s of a Social Media Brand Strategy

NYC

Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]

Read the full article »

Collecting vs. Connecting: What the Heck are Brands Doing?

comic-book

You know it’s funny how things can catch you off guard. I was watching Arthur with my kids the other morning, and a part of the show struck me like bunk mate with a sock full of rocks! One of the girls had a massive doll collection and the friend she invited over had only [...]

Read the full article »

TSA: An Inconvenient Truth

tsa

I had to fly to New York this today. Very exciting trip. The is the first time I’ve flown commercial in over two years. Why two years? I detest the hassle of security checkpoints and baggage checks. Trust me, I’m no jet setter. Kids make you stay at home.
Laptop? Check. Boarding Pass? Check. Itinerary? Check. [...]

Read the full article »