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	<title>Brandlessons.com &#187; sales</title>
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	<description>Putting the Human Element Back into Branding</description>
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		<title>It&#8217;s Not Personal. It&#8217;s Business: A Brand&#8217;s Dumbest Mantra</title>
		<link>http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/</link>
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		<pubDate>Thu, 29 May 2008 20:36:55 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[value exchange]]></category>

		<guid isPermaLink="false">http://www.lifeisauthentic.com/?p=28</guid>
		<description><![CDATA[<a href="http://www.brandlessons.com/brand-development/its-not-personal-its-business-a-brands-dumbest-mantra/"><img align="left" hspace="5" width="150" src="http://www.brandlessons.com/wp-content/uploads/2009/08/salesman.jpg" class="alignleft wp-post-image tfe" alt="salesman" title="salesman" /></a>My wife and I are expecting our third child, so needless to say, we started minivan shopping. As reluctant as we both were, we decided that this was the best option for accessibility, cost, and space. After a very detailed option summary we decided on the Nissan Quest. We figured Memorial Day weekend would be [...]]]></description>
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