Tag Archive: social media strategy

These Days, Everyone Has a Utility Belt

brand utility belt

I love “Super Hero Training Day” with my sons. It’s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son’s face light up at Puzzle Zoo.
As most [...]

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Disconnecting to Reconnect: 3 Lessons for the New “Brand” Manager.

electricity

It’s been almost 2 months since my last blog post and I know you “should” be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]

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What Mini Elvis Taught Me About Branding

minivegas

The 2009 Blogworld and New Media Expo was an amazing experience. From everyone I met, to listening to the Jermaine Dupri set at that Prive, I couldn’t have asked for a better time.
My greatest experience was kicking it with Mini Elvis at the Pepermill. So what does a midget dressed up as Elvis have to [...]

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Social Marketing Compass by Brian Solis and JESS3

As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy.

Social Marketing Compass by Brian Solis and JESS3

Originally uploaded by b_d_solis

If you haven’t already, check this innovative marketing tool out for your brand.

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The 6 M’s of a Social Media Brand Strategy

NYC

Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]

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