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	<title>Brandlessons.com &#187; social media strategy</title>
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	<link>http://www.brandlessons.com</link>
	<description>Putting the Human Element Back into Branding</description>
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		<title>These Days, Everyone Has a Utility Belt</title>
		<link>http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/</link>
		<comments>http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:07:41 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand opportunity]]></category>
		<category><![CDATA[brand synergy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.brandlessons.com/?p=414</guid>
		<description><![CDATA[<a href="http://www.brandlessons.com/brand-development/these-days-everyone-has-a-utility-belt/"><img align="left" hspace="5" width="150" src="http://www.brandlessons.com/wp-content/uploads/2010/02/toy_utility_belt-200x200.jpg" class="alignleft wp-post-image tfe" alt="brand utility belt" title="toy_utility_belt" /></a>I love &#8220;Super Hero Training Day&#8221; with my sons. It&#8217;s one of the few outings of free time that I have with my sons that I can share my love for geek/comic lore with practical knowledge. Call it nerdy if you want, but you should see my son&#8217;s face light up at Puzzle Zoo.
As most [...]]]></description>
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		<title>Disconnecting to Reconnect: 3 Lessons for the New &#8220;Brand&#8221; Manager.</title>
		<link>http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/</link>
		<comments>http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:09:46 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand extension]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.brandlessons.com/?p=387</guid>
		<description><![CDATA[<a href="http://www.brandlessons.com/brand-development/disconnecting-to-reconnect-3-lessons-for-the-new-brand-manager/"><img align="left" hspace="5" width="150" src="http://www.brandlessons.com/wp-content/uploads/2010/02/electricity-200x200.jpg" class="alignleft wp-post-image tfe" alt="electricity" title="electricity" /></a>It&#8217;s been almost 2 months since my last blog post and I know you &#8220;should&#8221; be doing this once a week. But something hit me before the Holiday break. I was up at 4 in the morning and the first thing I checked (instead of taking a Tylenol PM and going back to bed) was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Mini Elvis Taught Me About Branding</title>
		<link>http://www.brandlessons.com/brand-development/what-mini-elvis-taught-me-about-branding/</link>
		<comments>http://www.brandlessons.com/brand-development/what-mini-elvis-taught-me-about-branding/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:43:08 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand success]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.brandlessons.com/?p=288</guid>
		<description><![CDATA[<a href="http://www.brandlessons.com/brand-development/what-mini-elvis-taught-me-about-branding/"><img align="left" hspace="5" width="150" src="http://www.brandlessons.com/wp-content/uploads/2009/10/minivegas.jpg" class="alignleft wp-post-image tfe" alt="minivegas" title="minivegas" /></a>The 2009 Blogworld and New Media Expo was an amazing experience. From everyone I met, to listening to the Jermaine Dupri set at that Prive, I couldn’t have asked for a better time.
My greatest experience was kicking it with Mini Elvis at the Pepermill. So what does a midget dressed up as Elvis have to [...]]]></description>
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		<title>Social Marketing Compass by Brian Solis and JESS3</title>
		<link>http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/</link>
		<comments>http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 18:38:58 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brian solis]]></category>
		<category><![CDATA[social media compass]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/</guid>
		<description><![CDATA[<a href="http://www.brandlessons.com/brand-development/social-marketing-compass-by-brian-solis-and-jess3/"><img align="left" hspace="5" width="150" src="http://farm4.static.flickr.com/3476/3987986119_01f18cc422_m.jpg" class="alignleft wp-post-image tfe" alt="" title="" /></a>As always, I like the tools that JESS3 and Solis throw out. This is a really good tool to evaluate the potential of your brand strategy.




Social Marketing Compass by Brian Solis and JESS3

Originally uploaded by b_d_solis


If you haven&#8217;t already, check this innovative marketing tool out for your brand.

]]></description>
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		<title>The 6 M&#8217;s of a Social Media Brand Strategy</title>
		<link>http://www.brandlessons.com/brand-development/the-6-ms-of-a-social-media-brand-strategy/</link>
		<comments>http://www.brandlessons.com/brand-development/the-6-ms-of-a-social-media-brand-strategy/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 02:31:41 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand story]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.brandlessons.com/?p=165</guid>
		<description><![CDATA[<a href="http://www.brandlessons.com/brand-development/the-6-ms-of-a-social-media-brand-strategy/"><img align="left" hspace="5" width="150" src="http://www.brandlessons.com/wp-content/uploads/2009/08/NYC.jpg" class="alignleft wp-post-image tfe" alt="NYC" title="NYC" /></a>Just in case you missed it, CHANGE literally graced Mashable’s Social Good conference this past week. From Cashmore to Kanter, we were all there for one purpose: To bare witness to the potential social media in the non-profit sector.
During one of the breaks, I had the awesome opportunity to meet Toby Daniels the founder of [...]]]></description>
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