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	<description>Putting the Human Element Back into Branding</description>
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		<title>Collecting vs. Connecting: What the Heck are Brands Doing?</title>
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		<pubDate>Tue, 25 Aug 2009 03:26:44 +0000</pubDate>
		<dc:creator>Kevin Williams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand conversations]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand synergy]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[You know it’s funny how things can catch you off guard. I was watching Arthur with my kids the other morning, and a part of the show struck me like [...]]]></description>
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